This short documentary presents Flash William Shewchuck, a one-man movie industry operating in the Canadian wilderness. Combining the roles of film producer, director, cameraman, actor, promoter, projectionist and ticket taker, Flash finances his company by working on road gangs in the Yukon, or in the oil fields and pulp mills between projects. In this film, he discusses his latest feature, Dawson City Joe, and reveals some aspects of his style and technique.